Branding is crucial and of the utmost importance not only for leaving a memorable and an everlasting impression on the consumer; but it further provides customers precedent for what to expect from your company. Several factors come into play in regard to developing a brand, including advertisement, both organic and paid, customer service, merchandise and logo design.
Branding goes way beyond just a logo or graphic element.
It is crucial to be aware of your brand experience and to have a plan to create an overall brand vibe that you want to have and can consistently maintain. A good brand simply does not happen overnight; it is a well thought out and curated plan.
Many small organisations and start-ups neglect spending necessary time thinking about their brand in a broader sense and the impact that it could have on their business. By nailing your branding and effectively portraying the image you want to, this helps to lead towards recognition.
People tend to do business with companies which they are familiar with. By maintaining a constant and consistent style, it can allow customers to feel more at ease whilst purchasing items from your brand. This in turn leads to referrals; people love to tell one another about brands they love and positive experiences they’ve had whilst purchasing from them. A memorable brand is one which is remembered. A remembered brand brings an abundance of repeat customers or viral traffic.
What sets your brand apart from other companies? It is crucial to identify what differentiates your company from the rest of the competition. You must keep in mind that you are no longer competing on a local stage; your organisation now competes and takes part in a global economy.
E-commerce is simply a necessity for any brand wanting to hit sales and make revenue.
Online retailers have greater visibility to a wider audience. Whereas a physical store may only be known to passers-by, an e-commerce store can be accessed and viewed by an unlimited number of users. Some of the best ways to attract new customers using the power of online includes and is not limited to, search engine results. If your site is optimised properly, you can reach new customers via their queries on engines such as Google. The more optimised your site is, the higher up in the results it will display, therefore resulting in an influx of potential customers being attracted and diverted towards your site.
E-commerce comes with numerous benefits which are not limited to;
- Gaining new customers
- Availability! Once your brand is online, customers are free to shop as they please 24/7 hours a day.
- Accessibility. Shipping online is quicker and many feel it is the more convenient option; therefore, encouraging more sales.
- Analytics. It is easier to track and monitor customer behaviours and trends.
With years of experience within this field, we can help to get your company online whether that’s through the use of a Magento site, or WordPress. We will evaluate your business goals’ and help you decipher which option will prove to be more successful and fruitful.
Ophelia digital can work with you to build your bespoke designed website within the simple, flexible and easy to manage Magento platform; or help you find alternative options.
Introducing e-commerce is a winning formula for your business if you want to start selling online or if you are looking to improve the way you sell online.
More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent times. To stay relevant and to earn off social media, your marketing must be on target every time.
Paid social media is a method of displaying advertisements or sponsored marketing messages on social media platforms and targeting a specific audience. Pay-per-click advertising, branded or influencer-generated content, and display ads are all examples of paid social media which should be employed by any online brand wanting to succeed.
In today’s market, brands that don’t advertise on social media majorly risk falling behind. Paid social media advertising is a technique which can be employed to gain a number of potential benefits;
- Amplify your reach
- Fit any budget
- Enhance your targeting
- Boost brand awareness
- Maximize your content marketing
- Gain access to mobile users
- Gather market insights
By advertising on social media, you are in turn providing your brand with instant visibility. Paid ads are guaranteed a place in the user’s feed. Despite the noise of the larger social platform, this gives you a direct window to drive leads, website traffic, and sales.
To achieve the greatest reach, find where your audience spends their time online and target these areas for a more concise result. By aligning your social media brand strategy with the behaviours of your target audience, you will achieve optimum results.
Paid social media advertising is a cost-effective way to promote your business and can fit into most budgets.
Each platform uses the pay-per-click (PPC) payment model. This means that you pay only if the user takes the action you want.
Unlike conventional advertising, this lets you engage with niche markets at a discount. After a few ad cycles, you can refine your targeting to drive greater results and ROI.
When creating your ad budget, start small and invest more where you see results.
Enhance Your Targeting
One of the most favoured features of paid advertising is the opportunity to enhance your targeting. Social media gives you complete control over who sees your advertisement.
Each platform offers a plethora of targeting parameters. Beyond basic user demographics, you can choose from factors such as interests, hobbies, personality types, age and much much more.
This is an extremely powerful way to both expand and engage your ideal audience at once.
Social media advertising is a cost-effective way to create exposure for your brand and provide an instant boost of brand awareness. If your business appears in the news feed regularly, people are bound to start to recognise you. Recognition enhances your credibility, plus drive engagement and overall awareness.
Paid social media not only allows to employ marketing techniques, but also allows you to delve into market insights. You can determine how your audience interacted with your ads by accessing information regarding to which type was popular, which type of media worked better and so on. Use the analytics within the social media platforms to assess and refine the performance of your advertising campaign. Look to KPIs such as clicks, comments, and profile visits to determine if your ads are creating an impact or where you need to improve.
Paying for social media allows you to amplify reach, enhance targeting, and drive greater results.
Within recent years, the presence of social media has rocketed and will only continue to grow and develop. The correct usage of social media for any company or brand in today’s age has become not only a need, but a necessity. Keeping on top of trends, staying relevant, are now more applicable than ever before.
Ensure your brand is connecting to your desired audience via the means of social media. Social media has now branched into a variety of means, whether that is;
- Facebook for business
Whichever medium you decide to employ, staying relevant is the absolute key!
At Ophelia, we can help bring your brand to life, help to find the voice for your content and ensure it reaches the intended audience for maximum effect.
If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Some benefits of social media for brand building and developing include;
- Increasing brand awareness
With nearly half of the world’s population using social media platforms, this is naturally a great place to reach new and highly targeted potential customers.
- 60% of Instagram users say they discover new products via the platform.
Think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform.
- Stay in their minds!
Many social media users log into their account’s multiple times per day; this provides you with a valuable opportunity to connect with followers each time they log in.
Keep your social posts entertaining and informative, your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
- Increase website traffic
Paid adverts and social media posts are key ways to drive traffic to your website. Sharing content from your blog or website to your social channels is a great way to grab attention as soon as you publish a new post – it’s all about effectively driving traffic to your website.
- Invest in influencers
When people like something – they are more than likely to share it with someone. When people begin to positively talk about your company on social media, you automatically create brand awareness. This results to credibility, which further leads to driving sales.
Enlisting the use of an influencer or someone with a large social media following, can draw attention to your brand.
One key way to drive social word of mouth is to partner with influencers—people who have a large following on social media and can draw the attention of that following to your brand.
- Make it viral!
It’s simple – prepare good content which people will want to share with one another. As people share your content with their networks, their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares.
This exposure is beneficial because all those shares, likes, and comments show an existing connection with your brand.
Going viral is no easy task, of course, but without social media it would be next to impossible.
- Customer and audience engagement
Social media gives you the opportunity to interact directly with customers and likewise gives them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.
To allow customers and followers to be engaged, you have to be engaged yourself. Stay active and respond to comments and questions on your own social media posts in a way that’s appropriate to your brand.